About Us

IAG Brands + Partnerships is a culture-focused brand partnership and Influencer management division of Identity Agency Group (IAG). IAG Brands + Partnerships is built as the bridge to advance the best diverse talent, brands, and properties in the world, pushing diverse cultures forward whilst developing opportunities across platforms.

We build dynamic connections between brands, properties, talent, and consumers every day through our extensive knowledge, industry expertise, and business contacts across sports, music, entertainment, fashion, and lifestyle; facilitating strong voices, influencers, and global brand partnerships turning unique messages into movements, and movements into cultural phenomena

From straightforward sponsorship, endorsements, and strategic thought leadership to complex licensing, deal negotiation, and detailed ROI measurement.